Research On The Application Of Women's Clothing Based On The Concept Of One-clothing Multi-wear

The serious contagion of the COVID-19 pandemic and mutants thereof brings a myriad of undesired disasters and inhibitions around the world,under which,on the other hand,the enlightenment and opportunities for sustainable development are also lighted in the fashion scene.The one-clothing multi-wear design of low-carbon,high efficiency and multi-functions is becoming an essential design language in the development of sustainable fashion.It is an effective tool to counterbalance the contradiction between the increasing clothing creativity and the batch production facing restricted resources.Moreover,this all-in-one multipurpose design is also an important approach in the practical applications for active involvement of the customers,guiding them to intuitively experience the “slow down” culture.With the further development of sustainable ideology as well as the increasing personal,emotional and spiritual demands,the one-clothing multi-wear design may be a necessary result.In this study,the one-clothing multi-wear design was excavated,based upon numerous readings of literature,books and real cases,from three aspects with the women's wear as a point of penetration.First,to help probe its application value in women's wear,the definition,intension and characteristic of the one-clothing multi-wear design were specialized,and the three aspects including design motivation,environmental consciousness and customer's feeling were also discussed to definitize the design principles.The results indicate that the design should follow the philosophy of need-oriented behavior,cherishing and loving things and a happy experience.Second,the analyses of the customer's participation motivation highlighted the importance of practicability-,creativeness-,emotion-and responsibility-derived motivations in actuating the buying behavior and the using for longer.Finally,real cases were studied to both conclude a set of regular approaches of the one-clothing multi-wear design and to dig out some innovative design approaches,which may be constructive for establishing a relatively comprehensive classification system for the one-clothing multi-wear design.In addition,to deduce the problems existing in the design,market,consciousness and spread aspects to propose the corresponding solutions,the drawbacks presented in the real cases were sorted out.Based on the above,the author analyzed the applicability of the one-clothing multi-wear design by following customer's motivations,further conducting concrete explorations and experiments to different types of motivations,receiving rectification suggestions from customers in the corresponding age groups,and rectifying the products to make them able to be more suitable to the market requirement.On a large number of investigations with the philosophy of need-oriented behavior,cherishing and loving things and a happy experience,this study excavated the design characteristic,design approach and manifestation pattern of the one-clothing multi-wear design to cater to the motivations of practicability,creativity and responsibility of customers as well as to maintain the motivation during the participation period.The one-clothing multi-wear products designed on customer's motivations not only possess innovative design,but also allowed for customer's demands and distinctions in the receptivity to different properties for the customers,thus exhibiting a stronger pertinency and availability,and bringing plenty of dressing styles and a luxuriant stage to customers to show themselves.In the foreseeable future,the development of this design will provide a charming experience by creating a so-called “pillow-to-sleepy” fashion that has a high business value and market potential.