Research On Fashion Sustainable Design Technology And Products Combined With Fashion

Nowadays,the Chinese clothing industry is in the initial stage of development from traditional fashion design to sustainable design.More and more garment enterprises begin to pay attention to the sustainable development of clothing in line with the current popular market.At the same time,textile and clothing industry has been a serious disaster area which causes environmental pollution and animal damage,and is the second largest pollution manufacturer in the world.Copenhagen fashion week officially released the 2020-2022 action plan for sustainable development for three years,aiming to encourage all designers to take action to protect the natural environment.In addition to the goal of reducing emissions by 50 percent and zero waste,the plan also reminds clothing brands that there are three years to meet stringent sustainability requirements.If the clothing brand wants to occupy the international market,it is necessary to take environmental protection sustainability as the primary development task.Clothing brands should take consumers as the center,the sustainable development of society as the core,use sustainable design technology and products to develop new markets,and provide consumers with more sense of social responsibility and value of environmental protection products.Millennial consumers pay more and more attention to the design,quality,brand reputation,culture and service of clothing products.More and more consumers will pay attention to the social responsibility of clothing enterprises and start to think about the pressure caused by fashion industry on the natural environment,so they prefer environmental protection brands and environmental protection products.In this uncertain era,if clothing brands want to maintain market position,they need to connect consumers,communicate with consumers and protect resources and form communities.In view of the above problems,in order to study and fashion the application strategy of sustainable design technology and product innovation of clothing,the paper uses literature retrieval,network collection and other research methods to define the concept of sustainable design development,fashion design trend,sustainable design technology and products of garment enterprises,and uses case study,field investigation,project practice and other research methods The paper analyzes the sustainable design technology and products of domestic and foreign clothing brands,explores the sustainable development strategies of different domestic and foreign clothing brands,and tries to learn from them to explore whether they can be integrated and better developed.The sustainable development strategy which is in line with the characteristics of domestic and foreign clothing brand development is proposed,including reducing waste through clothing design,using environmental protection materials,recycling and reuse,providing new service such as repair and leasing to consumers,actively transferring social responsibility of sustainable design.Finally,the sustainable design technology and popular of clothing are combined in the research and analysis of the subject,and applied to the practical design of clothing brand company.Jiangsu Huihong International Group Zhongjin Holding Co.,Ltd.are selected as the practical objects of environmental protection series clothing development and design,which provides practical practice for sustainable design of garment enterprises Guiding significance.This research is based on the platform of Jiangsu Textile Engineering Association Clothing Committee,Jiangsu clothing brand Collaborative Innovation Center,Jiangsu clothing intelligent manufacturing alliance and other activities as well as related industry forums and alliance inspection meetings,etc.,so as to conduct in-depth field investigation and information collection of environmental protection clothing enterprises.The purpose of this paper is to study the innovative role,method and strategy of sustainable design technology and products of fashion clothing,and to carry out sustainable design research on fashion clothing based on consumers and the background of the big environment.The research results are in line with the psychology of consumers and the current situation of clothing enterprises,and have certain market value.In order to expect Chinese clothing enterprises to achieve new profit growth and social value through sustainable design,establish good brand reputation and contribute to the sustainable development of environment.It is applied in the specific case after,which brings new ideas of sustainable design for the cooperative clothing enterprises,which makes the research results have strong practical value.