Study On The Redesign Of Traditional Patterns In Food Packaging

In recent years,with the rapid development of China’s economy,Chinese traditional culture has attracted much attention.Whether the rise of domestic products or the prevalence of national drama Guoman,Chinese people’s sense of identity with traditional culture is increasing day by day.Chinese traditional pattern is not only an important part of traditional culture,but also the most important part of national fashion design.Due to the changes of the times,the means of art design have also changed with the progress of science and technology.The application of digital technology has become the main way of traditional pattern redesign.Therefore,how to seize the opportunities brought by the changes of the times and create works with their own national artistic characteristics has become a problem we need to consider.Consumers are not willing to look back on the traditional packaging style of Chinese products,but they are not willing to see the unique flavor of their own packaging.Therefore,how to better redesign the traditional patterns in food packaging and create a design with both cultural connotation and in line with the needs of the times is a starting point of this paper.The research method uses the methods of literature research,market research and case analysis,takes the innovative design of patterns in Guochao food packaging as the research object,deeply excavates the cultural connotation behind it,analyzes how to design and apply traditional patterns,and expounds it from four aspects: the concept of Guochao culture,the comparative analysis of traditional pattern redesign and the analysis of excellent cases in food packaging design.This paper summarizes the characteristics and application methods of traditional pattern redesign,hoping to provide new creative ideas for the future domestic packaging design,and also lay a solid foundation for the subsequent cultural inheritance and innovation.