Emotional Design Of Functional Food Packaging

In today’s society,the concept of modern health preservation and health is widely concerned by consumers.As a convenient way of health preservation,functional food is loved by people,and the market demand continues to increase.However,there are still many problems in the packaging of domestic functional food.The packaging forms are mixed,confused with pharmaceutical packaging,the particularity of packaging has not been fully reflected,and there are monotonous design forms,confusion in design language,and lack of user and functional food packaging.emotional connection.Emotional design focuses on the emotional needs of users and has been widely used in product design and other fields.This concept integrates emotional elements into the various latitudes of product function and appearance design,helping users to resonate with them when using the product,feel spiritually happy and satisfied,and bring users a high-quality emotional experience before and after using the product.Build an emotional connection between the user and the product.Based on this,this paper studies the emotional design of functional food packaging based on the concept of emotional design,puts forward the principles of emotional design based on functional food packaging design and conducts a case study.Explore the integration of emotional design concepts into functional food packaging design.Through emotional packaging design,users can fully understand the precise functional information of functional food products,and carry out functional food packaging according to the emotional needs of users at different ages.Design,respectively,have a certain grasp of the different needs of different user groups on the psychological and spiritual levels.This paper takes the emotional design of functional food packaging of Ortoke spirulina as an example,and carries out the emotional design of functional food packaging purposefully.The emotional design of functional food packaging reflects the attention to the user’s emotional experience,connects the emotional connection between the user and the product,and provides a design path that can be used for reference in the design of functional food packaging.