Research On Innovation Of WeChat Marketing Strategy For Miffy Diapers

The WeChat marketing is a social e-commerce marketing model in which individuals or enterprises conduct marketing activities through the WeChat platform.The rise and rapid development of WeChat marketing have brought tremendous changes to the e-commerce industry,and marketing methods have become more and more diversified.With the implementation of the country's "two-child" and "three-child" policy,my country has ushered in a new round of birth peaks,and the maternal and infant market industry will maintain a rapid development trend.With the help of an efficient and convenient social e-commerce marketing model,the demographic policy dividend will be further released,and the maternal and infant market will usher in new development opportunities.Through the social e-commerce model of WeChat marketing,the Miffy brand diapers of Company Q has achieved a leapfrog development with annual sales exceeding 1 billion and the number of agents exceeding one million.However,in the turbulent social e-commerce market environment,the WeChat marketing model also has some urgent problems to be solved.The main manifestations are a relatively single model and insufficient innovative strategies.The existing WeChat marketing model is obviously unable to adapt to the current social situation.The fast pace of rapid development of e-commerce,extensive marketing to refined marketing is the only way for future development.This paper adopts modern marketing theory and methods,based on the idea of "propose problems-analyze problems-solve problems",combined with the WeChat marketing model in the context of social e-commerce,analyzes the current status of Q company's Miffy brand diapers from the perspective of 4C.,And conducted in-depth analysis through questionnaire survey method and comparative analysis method to analyze the problems in WeChat marketing,such as: lack of product diversification,single promotion mechanism,lack of guarantee for after-sales service,frequent occurrence of disorderly prices by agents,etc.problem.Combining reality,innovative marketing strategies such as extending the maternal and infant industry chain across industries,innovating promotion models,improving after-sales service and supervision mechanisms,and establishing a product traceability system are proposed.In the current fiercely competitive e-commerce marketing environment,the problem of "homogenization" of the marketing model is becoming more and more serious.The current WeChat marketing model of Miffy Diapers of Q Company is obviously insufficient for the development momentum.Therefore,innovative research on WeChat marketing strategies can be Help Q company Miffy diaper WeChat marketing to provide a new direction for development...