Research On Social Media Marketing Strategy Of JS Company

With the further development of Internet technology,various social media have sprung up in recent years.Social media is a set of Web 2.0 Web applications that allow users to create and disseminate content.It not only provides a platform for users to participate in the interaction,but also enables everyone to create and share their voices,so that the general public can enjoy information sharing rights.The development of social media allows more people to participate in an event,or a topic,to share each other's life and opinions,commonly used software have weibo,micro letter,BBS,and social networking,etc.In recent years,social media has entered the mainstream media,has the vigorous development of the media,in particular,to a certain extent,to the development of the marketing a new target and way,some brand strategy is also a shift from the traditional one-way marketing and interactive marketing strategies.Based on the special field of industry,tobacco choose JS company as the research object,using questionnaire,combining with the method of PEST and SWOT method,in-depth analysis of the a tobacco company JS company according to the actual situation of the company in the marketing strategy,is good at using general social media marketing for enterprises to exploit the market with good communication strategy.However,due to the general industry limitations in the marketing of JS,a set of WeChat marketing plan based on 4P marketing theory was designed,which mainly used AISAS model theory in designing promotion strategies.The research methods include literature research,questionnaire and case study.This paper aims to WeChat as the medium of the exploration of marketing research help JS company out of some marketing dilemma,and provide practice for other company's social media marketing cases and reference.