Research On Marketing Strategy Of Liuyang Flower Gun Company Under The Background Of Electronic Commerce

With the arrival of the electronic commerce era,the firecracker enterprises began to conform to the trend,try the "Internet" mode,carry on the new exploration in the marketing strategy,made some achievements,but,because of the particularity of the firecracker industry,The combination of firecrackers and the Internet will lead to a lot of problems,which become the bottleneck of the firecracker enterprises.In the tide of electronic commerce,it is of great value and significance to study the optimization of the marketing strategy of the firecracker industry.This paper takes Liuyang Flower Gun chain Management Co.,Ltd as an example to focus on the marketing strategy of the company under the background of electronic commerce,which not only has important guiding value for the development of the enterprise itself.Also has the important significance to the correlation domain theory research rich.Under the background of electronic commerce,Liuyang Flower Gun chain Management Co.,Ltd.should adhere to the new marketing concept,in product strategy,market strategy,channel strategy,promotion strategy innovation,in order to achieve a qualitative leap.On the basis of rich theory,this paper studies,combines theory with practice,advances step by layer,finds problems,analyzes problems,and puts forward solutions.The thesis is divided into five parts.The first part introduces the background and significance of the research on the marketing strategy of firecracker enterprises under the background of electronic commerce,as well as the current research situation at home and abroad,and summarizes and comments on the research results at home and abroad.The second part is the theoretical basis of the thesis,including the related theories of e-commerce,such as the characteristics of concepts,the related theories of marketing theory and the influence of E-commerce on the development of chain enterprises.The third part focuses on the analysis of the marketing side road of Liuyang Flower Gun chain Management Co.,Ltd.from the product,price,channel,promotion of four aspects of the strategy analysis,and analysis of the existing problems.The fourth part is aimed at the above analysis,puts forward the marketing strategy optimization suggestion of Liuyang Flower Gun chain Operation Co.,Ltd under the background of electronic commerce.The fifth part is the end of the thesis,summarizes the research results,and prospects the development of the fireworks industry under the background of electronic commerce.