Design Planning And Application Of The Original Silk Scarf Brand Of "Qiansi·Qiyuan"

The title of the thesis takes "Qiansi·Qiyuan" as the name of the original silk scarf brand,and adopts the "pomegranate flower" pattern in traditional Xinjiang carpets as the source of the creation of this series of silk scarves,among which the name "Qiansi·qiyuan" It is selected from a folk story that happened between Zhang Qian's envoy Anshiguo and Pomegranate Girl in the Western Regions.Behind the story is the history and culture of the ancient Silk Road.Taking "Qiansi·Qiyuan" as the name of the original silk scarf brand can better express the regionality and mystery of the traditional pattern of "Pomegranate Fancy".As the most important part of Xinjiang traditional patterns,the "pomegranate fancy" pattern has long appeared in the corners of Xinjiang people's daily life.Its beautiful implication and strong decorative style make it of high artistic research value.As one of the important components of graphic elements in China's intangible cultural heritage,it has a unique charm that other traditional Chinese folk craft patterns do not have.At present,the design of silk scarves is not only the carrier of beauty and decorative functions of a single female group,but also the carrier of functional multi-dimensional extension and cultural transmission,from clothing,scarves,suit scarves,shawls,to belts,hair bands,and even To be used as a watch strap or as a work of art.Sometimes it also serves as a "visual business card" and "visual gift" for a country,a region.The original silk scarf brand "Qiansi·Qiyuan" mainly uses square silk scarves as the carrier,which implies the noble character of authenticity,firmness,tranquility,peace,strict self-discipline and lenient treatment of others.The purpose of this research is mainly divided into two aspects: First,it is to excavate the multi-artistic expression of the traditional "pomegranate fancy" patterns in Xinjiang,which is very important for the protection and development of the patterns of Chinese folk handicrafts and the protection of intangible cultural heritage.Second,the "Qiansi·Qiyuan" silk scarf brand is an original silk scarf brand in Xinjiang,which highlights the social application value of Xinjiang's traditional unique "pomegranate fancy" pattern and provides a reference for the local silk scarf field in Xinjiang;" The original silk scarf brand "Qiansi·Qiyuan" is extremely important for displaying the valuable traditional patterns of Chinese folk arts and crafts and realizing its contemporary aesthetic value,cultural value and economic value.