Research On The Design Method And Application Of Hermes Silk Scarves

Silk scarves have a long history of culture,and its unique artistic charm makes people hard to resist.With the evolution of the times,the silk scarves have gradually surpassed the practical category,and gradually developed into an art form to show the style of life.Since the first silk scarf was designed and produced by Hermes in 1937,the art of silk scarves design has gone through a development history of nearly one hundred years.As a classic French brand,silk scarves of Hermes always maintain their dedication and high-quality,emitting their unique style charm in the field of silk scarves art and become the voice of silk scarves?"At present,there are a lot of research materials on Hermes silk scarves,but they are relatively scattered.There are few papers on systematic research from the perspective of brand overall design and development.Therefore on the basis of artistic design of silk scarves,this paper takes pattern type,form,color and shape design as the entry point.The value of Hermes scarves that hidden within the brand culture and art were discovered through the collection of related data and field investigation.Next,the paper discusses the importance of the display of Hermes silk scarves from the perspective of the overall brand marketing.It reviews the art design of Hermes silk scarves with an interdisciplinary perspective and disciplines.In order to broaden the thinking of design brands in the field of silk scarf and find the joint point of brand innovation and development.Finally it will make a modest contribution to the industry of silk scarves design.