Research On The Development Strategy Of BX Trading Co.,Ltd.

BX Trading Company(hereinafter referred to as "BX Company")was established in2008.It mainly supplies raw materials such as coal and iron ore to large enterprises.The main products of the trade include anthracite,main coking coal,one-third of coking coal,coke,and iron ore.,Iron powder,etc.In recent years,due to the impact of the macro economy,the coal industry has undergone great changes.Many similar companies have lost their positions in the competitive trend.As a company that has been developing for many years,BX has tried to explore the blasting and information The feasibility of industrialization systems and other service industries,how to integrate unrelated diversified industries,urgently needs to use modern management concepts and knowledge to carry out development strategy research.This paper analyzes the national and even global macroeconomic trends,industry development trends,and industry competition trends,benchmarking domestic and foreign investment companies,combining BX's own operating status,development advantages and disadvantages,reconstructing BX 's value system from a strategic level,and determining strategic positioning In accordance with objectives,selection and formulation of a strategic system,a clear strategy implementation plan,and a strategy implementation guarantee,systematically guide the company ' s development and improve its overall development capabilities and core competitiveness.The development strategy of BX company is based on the main business of coal trading,adopting ST strategic direction "relevant diversification + non-relevant diversification" development strategy;focusing on the main business of coal trading,consolidating the level of professional trade services,and integrating the company The resource advantages of many years of operation extend to the development of related and diversified development of information technology and blasting business,and the development of non-related diversification of hotel and catering and other service businesses,enriching the company's business modules,and promoting the company from single operation to diversified operation.