Research On Outdoor Products Marketing Strategy Of A Company Under The New Media Environment

The outdoor industry in China is a rapidly developing emerging industry.Under the new media environment,the marketing mode of the outdoor products industry has undergone major changes.How domestic and foreign companies increase their brand advantage in this environment and gradually increase their visibility and market share are the issues most concerned by domestic brands.This article takes A company as the research object,through the review of relevant research materials and on-site investigations to make an in-depth understanding of the market characteristics of the outdoor industry,the consumer market,the company's marketing status,and the use of comprehensive analysis methods to the company's existing problems and factors that affect the marketing and other aspects Conducting detailed analysis,based on research findings of internal and external environments,and based on the company's existing new media marketing strategy,it proposes product strategies,pricing strategies,channel strategies,and promotional strategies for A outdoor products companies in the new media environment,focusing on channels.Strategies were elaborated,including We Chat,Weibo marketing,the establishment of official websites,and the continued use of various shopping platform promotion channels.At the same time,through the improvement of the company's organizational structure and internal management system and the construction of the company's new media marketing service system to ensure the smooth implementation of these new media marketing strategies.This study addresses how A Company pursues business development and profit growth in today's new media environment.This is a very important practical reference for how outdoor companies can optimize marketing strategies to promote business development.