Research For Differentiation Strategy About Customer Relationship Of X Natural Gas Company

In the environment of accelerating the market-oriented development of the natural gas industry,the operation mechanism of the pipeline network is reformed,the state gradually liberalizes the price of natural gas,and the upstream market mining rights will open to the outside world gradually,it is undoubtedly that the changing external factors will bring huge challenges to the natural gas enterprises.At present,the supply pattern of natural gas resources will be gradually broken.No matter on the supply side or on the demand side,more and more competitors will join in to seize market share in future.In the window period while the natural gas industry is undergoing transformation,only by seizing the customer resources rapidly,attracting high-value customers to the greatest extent,and improving the differentiated management of customers,can the natural gas industry achieve long-term and stable development.In this paper,through the investigation and analyze of the company's business status,by using SWOT to analyze the advantages,disadvantages,opportunities and challenges of the company's from internal and external environment,summed up the current problems in CRM.On these problems,author puts forward the strategy of differentiated management of customer relationship,including identifying customer value,designing customer evaluation index system and index transformation method,giving rating strategy and differentiation management strategy suggestions,and puts forward the guarantee measures of implementing differentiation management strategy.From the perspective of actual operation,this paper studied the method of helping improve the level of CRM by formulating the strategy of customer differentiation management,so as to make X natural gas company find the way to seize customer resources and improve the competitiveness of the company in the fierce market competition environment.