Research On Development Strategy Of TL Steel Group Co.LTD

With the rapid development of the global economy,steel demand for the substantial increase of steel enterprises into new vitality.In recent years,the state has integrated and adjusted the iron and steel industry,forming a new pattern of the iron and steel industry.The competition in the steel industry is more fierce.It has important practical significance and certain reference significance for reorganizing steel group to reformulate development strategy,coping with national economic slowdown and fierce competition pressure of steel enterprises.In this paper,TL iron & steel group co.,ltd.of Tianjin restructuring iron & steel group co.,ltd.is taken as an example to carry out development strategy research,aiming at solving the problems of TL iron & steel group,such as low organization and operation efficiency,low production capacity,high degree of product homogeneity and insufficient product differentiation,etc.,and carrying out systematic research.Firstly,this paper reviews the background of the topic and the research status of strategic development of iron and steel enterprises.Based on the research of relevant theoretical achievements at home and abroad and a large number of examples,this paper conducts a strategic research on TL iron and steel group company.Secondly,it comprehensively USES PEST theory and porter's five forces model to analyze the macro environment and industry environment of TL steel group.Meanwhile,it USES SWOT analysis method to deeply analyze the advantages,disadvantages,opportunities and threats of TL steel group after the restructuring,and puts forward the foundation for the development strategy.Thirdly,The development strategy of TL Iron and Steel Group company was analyzed based on the situation of the group company,and it was concluded that vertical integration strategy,internationalization strategy and differentiation strategy were combined.Finally,from adjusting organization structure,strengthen financial management,increase the efficiency of the human,attaches great importance to the information collection,strengthening cost management and marketing management,improve customer satisfaction,build risk system,etc.,to provide security to TL steel group development strategy implementation,strengthen execution group company,to ensure that the group to formulate the development strategy of steady,high efficiency,the implementation of the health,eventually become the nation's top ten iron and steel enterprise development goals.