Research On Development Strategy Of A Coal Enterprise Group

Facing the ever-changing economic development environment,national policies continue to adjust the energy sector from the perspective of industrial structure,the domestic coal market has gradually developed into oversupply,and under the increasingly fierce market competition,the survival and development of coal enterprises are facing an extremely severe test.At present,due to the generally slow economic growth of various industries around the world,many industries even have a downward trend,and the demand for coal continues to shrink,resulting in greater pressure on the sales of various coal companies.From the perspective of the industry's exit mechanism,there are relatively high barriers to enterprise exit in the coal industry.The rapid expansion of coal production in the early stage has a greater impact on changes in market prices,and market sales are facing difficulties.At the same time,due to the continuous discovery and expansion of new energy sources this year,the market competitiveness of coal products has been further frustrated;under the background of rapid development of world economic integration,a large number of foreign coal has entered the domestic sales market,resulting in further intensified competition faced by coal enterprises.In this increasingly difficult situation of survival and development,it is of great significance to increase the research on the development strategies of coal enterprises.This article takes A coal enterprise group as the research object,analyzes its survival and development status in the fierce market competition environment,finds the existing deficiencies and main defects,and tries to explore the suitable for its own development status the development strategy provides a reference for the development strategy of the enterprise.A Coal Enterprise Group's main business is based on coal resources.It belongs to a large-scale comprehensive energy enterprise group.After years of rapid development,it has an advantageous position in the traditional energy industry market competition.As the country has stepped up efforts to govern the environment and has accelerated the pace of structural adjustment of energy,its development environment is facing unprecedented challenges.In order to maintain a long-term development trend when the coal market demand is low,A coal enterprise group needs to further strengthen the analysis of the internal and external environment and the current development of the group itself,and make a development plan that suits itself.This article analyzes the basic situation and main business of A Coal Enterprise Group,the main problems and the development environment.From the aspects of development strategy analysis,strategic plan selection,business development strategy and strategic implementation guarantee measures,the discussion is provided to provide a certain choice for solving the survival and development problems of A coal enterprise group.