| As the theoretical research on gender identity and temperament becomes more and more mature in the west,the dominant male temperament has been questioned for a long time.Under the influence of feminism in Europe and the United States,the young generation who grew up in the post-industrial era and received higher education generally have a more equal gender consciousness.In the face of the changes of social division of labor and values,the self-awareness of female groups is gradually awakening,and they have more diversified aesthetic needs for masculinity.However,in the "individual-centered" contemporary media environment,some male individuals are more and more daring to perform gender according to their own will,and the expression of masculinity also presents a diversified and personalized aesthetic turn.Compared with the West,the research on male identity and temperament started late in China.There is still a great controversy among the public about the diversified masculinity presented in the contemporary media environment,and the stigmatization of the feminine male image is also common.Accordingly,domestic menswear design,as an important medium for presenting masculinity,is still in the stage of homogenization,and most brands are similar in design concept and appearance.Most individual aesthetic cognition of masculinity is mostly influenced by the muscular men from Europe and America or the delicate young men from Japan and Korea,and they lack conscious aesthetic awareness.This topic starts with the aesthetic turn of the diversified and personalized development of masculinity in the contemporary media environment,and grasps the ideal image of masculinity in the hearts of the public and the status of their recognition of the pluralistic masculinity through the questionnaire survey of the public samples,thus providing a factual basis for the inevitable trend of the diversified development of masculinity.According to the research results of the psychological causes behind the current situation of the mass aesthetic,the aesthetic turn is not only objectively promoted by the mass aesthetic psychology,but also has a subjective and spontaneous reason,that is,the male individual’s diversified gender practice.Then,with the help of Butler’s "gender performativity" theory,this paper conducts a text analysis on the interview records of the selected male samples from the questionnaire survey,the sample’s description of their actual image and inner ideal image reveals the potential demand for the diversified development of contemporary masculinity;Based on the internal contradictions and compromise results of male samples in the process of gender practices,this paper explores the external needs of their identity practice,and demonstrates the necessity of the diversified development of male temperament through the induction and analysis of different male samples’ gender practice behavior patterns.In order to further liberate the rigid gender concept and view the diversified development of masculinity with a more inclusive and equal attitude,the subject analyzed the construction mechanism of the pluralistic masculinity under the theoretical framework of "gender performativity" and proved the rationality of its existence,which is also an important condition for the formation of diversified menswear aesthetic.This paper introduces the sociological theory of "gender performativity" into the context of clothing aesthetics through the influence of the theory on menswear aesthetic forms.According to the aesthetic ideal of the male sample,the aesthetic demands of the interpretation of the "gender performativity" theory are divided into aesthetic turns: purer,more dramatic and more childish.This topic discusses the response of visual expression forms and design techniques under different turns,and clarifies the particularity of menswear aesthetic design under the influence of performance theory.It is helpful to have an insight into the emerging consumer group in the changing environment of The Times,in the hope of providing reference for the innovation of menswear design in China. |
