Innovative Design Of Qiandongnan Traditional Batik Patterns In Tourism Commodities

The history of Qiandongnan traditional batik can be traced back to the Qin and Han Dynasties more than 2000 years ago.Its culture has a long history and far-reaching influence,and it still retains the simple patterns and traditional crafts.In this paper,through field investigation,first of all,the history and process of Qiandongnan traditional batik technology were studied rationally,focusing on the content theme analysis and cultural connotation interpretation of Qiandongnan traditional batik patterns.Through the research of traditional batik patterns,the foundation for innovative design was laid.Secondly,the market demand of Qiandongnan traditional batik tourism commodities is investigated,and the traditional batik patterns are innovatively changed in shape,color and style to meet the aesthetic needs of modern people and make them better fit with modern tourism commodities to meet the different needs of consumers.Thirdly,using the theory and method of art design,the innovative design practice of Qiandongnan traditional batik patterns in the application of tourism commodities is carried out,and its feasibility and extensibility are demonstrated,so as to design tourism commodities with cultural connotation,artistic aesthetics,commemorative value and use function.Finally,the paper summarizes and prospects,so that Qiandongnan traditional batik patterns can be inherited and carried forward in tourism commodities,in order to meet the needs of the new marketing mode in the era of big data.So as to promote the living inheritance and development of Qiandongnan traditional batik in the context of modern society.