| This paper is aimed at the application research on Guangling's dyeing paper-cutting art elements in agricultural product packaging.Guangling's dyeing paper-cutting is a folk art with long history and profound cultural heritage in northern Shanxi,which has been listed in the National Intangible Cultural Heritage List.Due to the special geographical environment characteristics such as high cold,strong sunshine and large temperature difference,northern Shanxi has become an important production base of high-quality miscellaneous grains in China.With research method like literature research,market research,case analysis,and questionnaire survey etc,this paper conducts research on the natural scenery,cultural landscape,folk art and packaging style,structure,material and technology of existing agricultural products in northern Shanxi.Combined with the knowledge of art design,communication,folklore and other disciplines,this paper finds out the corresponding feasible design methods.The patterns,colors,composition,expressions,landmarks and crops in the northern Shanxi region are extracted from Guangling's dyeing paper-cutting,and then applied to the packaging design of "Shan Lao Han" agricultural products in Shuozhou after artistic treatment.The author re-improved the design on the basis of the existing "Shan Lao Han" agricultural product packaging design,and carried out classification planning.The series product classification is clearer and more eye-striking through the packaging,which building a strong northern Shanxi style,strengthening brand recognition,leading people's desire to buy,driving the tourism industry,and creates added value.At the same time,throughing the research of this subject and combining with practical design,then more and more people may realize that the agricultural product packaging design with regional characteristics comes from life,and the regional culture provides a steady stream of nutrientes for design. |
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