| The development of the world economic globalization promotes the continuous strengthening of cultural exchanges between the east and the west,and Chinese culture and Chinese fashion are attracting more and more attention.Popular logo China has witnessed the development of contemporary Chinese fashion industry from the initial reference of foreign trend brand style to the current focus on the development and innovation of local brand culture.In this paper,we strive to sort out and analyze the visual communication of Chinese characters,focusing on the Chinese characters as a visual symbol of Traditional Chinese culture,and the fashion and cultural design value reflected in clothing,so as to explore the way of the integration of contemporary and traditional.This paper firstly understands the decorative history of visual character art in traditional and contemporary design,as well as the cultural connotation and design method behind it,explores the functional characteristics of Chinese character patterns,including the artistic expression techniques of Chinese character patterns,sorts out the context,and sorts out the analysis.Secondly,it analyzes the transformation of Chinese character patterns in modern aesthetics,analyzes the application cases of domestic and foreign fashion design brands,and summarizes the modern application forms of Chinese character patterns.In addition,questionnaire survey is conducted to analyze the development trend and application value of Chinese character patterns in modern clothing products with objective attitude and sufficient data,so as to provide new design ideas for visual character art in the development of Chinese fashion.Finally,on the basis of the research in this paper,the application of Chinese character patterns in contemporary fashion is summarized,the graduation design is completed by an exploratory method,the advantages and disadvantages of Chinese character patterns in the development of the clothing industry are briefly analyzed,and the way of visual character art innovation adapted to the characteristics of The Times is explored. |
