| Affected by trade policy changes,pandemic and other factors,the growth rate of my country’s knitted children’s garment industry has slowed down,but the industry as a whole is still in an upward transition stage.It has both the national "One Belt and One Road" initiative,Internet informatization,and industry intelligence development opportunities.There are also challenges such as lack of innovation,low brand influence,and escalation of consumer demand.In the next few years,the knitted children’s garment industry is about to usher in a golden period of development.However,compared to the mature foreign knitted children’s garment market and international head children’s garment brands,Chinese knitted children’s garment industry is still in a growth period.Fashion innovation,multi-functionality,green and sustainable development,especially the use of differentiation and high value-added as a means,based on the international development perspective and the diverse needs of consumers,to carry out innovative product research and development.With the continuous upgrading of the main aesthetic and diversified needs of the new generation of young consumers,the knitting children’s garment industry needs to update the international design concept in terms of international fashion trends and social development needs in terms of product innovation.In the innovative design of knitted children’s garment,patterns as the basis of garment vision occupies a large proportion in the design,and the presentation form of patterns affects the design style of the entire knitted garment and brand.Children’s knitted garments can highlight product design concepts,emotional expressions,consumer appeals,market trends,etc.From multiple angles through pattern decoration.The special knitting fabric and sewing process requirements of knitted garments require that there are not too many structural divisions in the structural design,so pattern design is particularly important in the style design of children’s knitwear.In the current children’s clothing market with broad prospects,both small and medium-sized brands and high-end brands need to continuously optimize product design,constantly inject new ideas and ideas,find their own positioning,deepen brand culture and style,and continue to improve China launched a series of practical optimization strategies to occupy a place in the field of children’s clothing.In response to the above problems,in order to study the relevant strategies for the optimal design of knitted children’s garment under the international fashion perspective,using literature retrieval,network collection and other research methods,an overview and analysis of international fashion trends,knitted children’s garment design,and knitted children’s garment pattern design,using case studies,Field research and other research methods,research the current situation of children’s garment brand knitting product pattern design under the international trend of vision,analyze the current typical cases of knitting children’s garment pattern design optimization,and draw up a knitting children’s garment pattern optimization design strategy that is in line with domestic small and medium children’s clothing brands,and integrate the theory give practice,choose the UKBERRY children’s garment brand of Jiangsu Barui Commercial Co.,Ltd.as the practical object to verify the feasibility of the theoretical method.In the research process of this subject,through literature research,network data sorting,market of research,design and development practical operation and other ways to understand the knitting children’s garment pattern design,development trend and international fashion trend,summarize the knitted children’s garment pattern design The optimization principle,based on a combination of theoretical research and case analysis,analyzes the fashion trend of the knitting industry under the international perspective and the necessity of pattern optimization design,summarizes the innovation trend of the pattern optimization design of knitted children’s garment under the international fashion perspective,and combines the author’s graduate study during the two years of project practical experience,the specific design process of knitting children’s clothing pattern optimization was proposed,and it was verified that the design optimization of knitted children’s garment pattern design based on international fashion trends contributed to the enhancement of brand competitiveness and influence. |