"Foot Clothing" Multi-layered Cloth Shoes Brand And Product Development Design

The multi-layered cloth shoes are regarded as the soul of Chinese shoes.As people's life concept tends to be increasingly natural and healthy,the return of handmade multi-layered cloth shoes reflects the pure feelings of modern people.Nostalgia and returning to simplicity have become one of the trends of modern fashion pursuit,thus evoking the warm multi-layered cloth shoes in everyone's memory.Handmade multi-layered cloth shoes are folk art treasures with rich regional characteristics and the connotation of culture and green health preservation.But with the rapid development of modern science and technology,cloth shoes are almost all mechanized production,so the humanistic temperature and valuable emotions brought by handicrafts itself are lost subsequently.Yunnan is a multi-ethnic province,fortunately,multi-layered cloth shoes are still preserved in many areas.At present,although there are some achievements in the current research of multi-layered cloth shoes,there are still many unfilled gaps in the research perspective and direction.First of all,this paper expounded the development status and process investigation and analysis of the production technology of multi-layered cloth shoes,on basis of the investigation and analysis of the current situation,the reasons and significance of the branding of multi-layered cloth shoes was proposed,which laid a theoretical foundation for enterprises to establish multi-layered cloth shoes brand and brand production development and design.Secondly,the in-depth investigation of multi-layered cloth shoes in Yunnan,supplemented by North China were conducted through the field investigation,moreover,the product development and brand market of multi-layered cloth shoes were deeply understood by questionnaires and interviews with craftsmen,residents,tourists and consumers in some areas of Yunnan,which were analyzed in detail from the three aspects of the multi-layered cloth shoes market,brand market,product development feasibility,additionally.Finally,from the three aspects,shape,pattern and technology of multi-layered cloth shoes,the study analyzed,refined and transformed the patterns that meet the demands of modern aesthetics,which provided inspiration and material for the development and design of multi-layered cloth shoes and brand research with certain theoretical basis and ideas for the design practice and development of traditional handicrafts of multi-layered cloth shoes,which will play a significant role in promoting the diversified development and innovation inheritance of traditional handicrafts.