Research On Traditional Handicraft Design From The Perspective Of Cultural Creativity

In recent years,the development of the original cultural industry has been on a fast track.Cultural and creative products(hereinafter referred to as cultural and creative products)can be seen everywhere in our life and play an increasingly important role in our daily life,which also has a great impact on the design and production concept of cultural products.Among them,the significance of cultural and creative products in our life is not only reflected in the quality of people's life.As the representative of culture,cultural and creative products enhance the existence value of culture in life and strengthen the significance of culture to life.With the improvement of living standards,spiritual needs have been paid attention to.Therefore,people gradually begin to shift their consumption behavior from focusing on economic consumption to enjoying cultural consumption.But the present article,and the market supply and demand still exist many problems,the design philosophy behind the inferior design products can't meet people for high level of quality and the pursuit of product,produce such market imbalance is the main reason is that in the traditional manual art and industry interests first mistake design production and promotion of ideas.The main problem of this kind of cultural and creative products is that the product design lacks cultural connotation and the national cultural characteristics are not obvious.In order to solve the above-mentioned problems existing in cultural and creative products,improve the cultural value of traditional handicrafts,and then change the current situation of interest oriented market of cultural and creative handicraft products.With the essence and value of culture as the guiding ideology,based on traditional aesthetics,traditional culture is combined with contemporary design,so as to better carry forward traditional culture and shape the operation mode of practical application of cultural value of handicraft and cultural creation products.This paper takes traditional handicraft as the research object and takes cultural and creative product design as the method to apply to wheatstraw weaving practice in Hebei-Shandong-Henan region.Through the analysis of the traditional arts and crafts to contain the cultural value,and how to make traditional handicraft article derivatives,to achieve maximum retain their cultural value and cultural significance,the purpose of and can meet the actual demand of today's consumers,find a suitable for traditional manual art and the path of the product to the market promotion.Wheat straw weaving technology has diversified styles,rich themes and techniques,which is one of the typical representatives of traditional handicrafts in Hebei-Shandong-Henan region,and very fit the Yangshao culture of the characteristic farming culture in Hebei-Shandong-Henan region.Therefore,this paper extracted the regional cultural elements from the traditional handicraft as a design method and applied them to Hebei-Shandong-Henan wheatstraw weaving handicraft.