Research And Application Of Narrative Design In Hakka People Tourism Food Packaging In Hakka People

Hakka people originated from the Central Plains,and they moved south from the Central Plains through war and famine.They were called Hakkas because of their foreign hometown.After thousands of years of history,Hakka culture has been formed in the Hakka settlement.On the one hand,it retains the Central Plains culture and accommodates the local culture.Therefore,many tourists have been attracted to visit.As one of Hakka culture,Hakka food packaging has some problems such as lack of Hakka regional culture and simple packaging.The packaging of food can not only carry the information of food,but also can better show the Hakka food and Hakka culture to consumers,thus promoting the publicity of Hakka culture.Therefore,it is necessary to apply narrative design to the packaging of Hakka Tourism characteristic food.The purpose of this study is to solve the problems in packaging by narrative design method,aiming at the present situation of Hakka Tourism characteristic food packaging.Firstly,by combing the concepts of narratology and narrative design,the characteristics and design elements of narrative design are extracted,and the narrative design methods and functions of packaging are summarized.Then,we understand the Hakka culture,analyze the Hakka Tourism Resources and food,and summarize the narrative content of food packaging.Then,the narrative design method of Hakka Tourism food packaging is extracted by analyzing the needs of consumers.Finally,based on the above theory,the packaging design elements are extracted from Hakka culture,and the three narrative methods of event narration,context narration and meaning narration are combined to carry out the practical application of Aiye Ciba cake and handmade fish silk specialty food in Hakka woman brand.Then,in practice,the article uses the expression method of event narration,context narration and meaning narration in the Hakka aiyeciba series packaging design;Through the use of packaging materials: rope binding method,traditional moon cake binding method,illustration performance,the combination of event narration and scene narration,it can arouse tourists' Association of products and events;Through the combination of product modeling and Hakka famous scenic spot design,the combination of narrative and narrative is highlighted to enrich the packaging level.In the practice of Hakka hand-made shredded fish,it uses the time-space display of illustration story to narrate the Hakka wife,boatman husband,fish and shredded fish in a coherent way,so as to make tourists associate with the events;The packaging is combined with the old noodle packaging,and the boat like shape is set up at both ends to arouse the tourists' Association of boat,water,fish and shredded fish products;Finally,the boatman and his wife are connected by the fish and water in the middle and the fish thread through the way of opening the door in the middle,thus creating artistic conception.Based on the theory of narratology,this study applies the narrative method of Hakka food culture in packaging,and combines Hakka Tourism food packaging with narrative design through practice,so as to make Hakka food packaging have more regional cultural characteristics.