The Application Of Manual Printing And Dyeing Art In The Packaging Of Hakka Specialty Food

This paper mainly studies the application of manual printing and dyeing art in the packaging of Hakka culture characteristic food.Taking the manual printing and dyeing art and Hakka culture as the research object,it integrates them into the packaging of characteristic food and endures the cultural connotation of characteristic products while enriching their visual effect,aesthetic feeling and innovation.At the same time,it brings more spiritual needs to consumers and makes specialty food packaging increase its own level,so as to enhance the purchasing power of products and promote the development of local tourism.Manual printing and dyeing art is one of the important component of the arts and crafts,it is the uniqueness of rich people's understanding of the visual sense for packing,as one of the intangible cultural heritage,the art of printing and dyeing into packaging design on the one hand,broadening the scope of manual printing and dyeing protection and inheritance of intangible heritage on the other hand,also bring the spiritual value of packaging.Tie-dye and batik,two time-honored and popular technologies,provide color and pattern for packaging design,which further enhance the aesthetic taste of specialty food packaging and enhance the aesthetic emotion of packaging.As a regional culture,Hakka culture can better build a bridge between regional culture and consumers in the packaging of characteristic food,so that consumers can have a sense of identity and improve consumers' loyalty to goods.Through the analysis of the origin and development of the Hakka culture,this paper elaborates the Hakka culture deeply,and extracts the elements of the Hakka culture,such as housing,totem,clothing,spiritual connotation and so on.By starting with the characteristics of Xingguo Hakka fish filament products and packaging,the existing fish filament packaging on the market was investigated and analyzed,and the consumer groups were also positioned.Finally through the art of printing and dyeing,the main features of the hakka culture,to extract more classic cultural elements and utilization,the characteristics of the wrap and fish silk in combination with the needs of the consumers for designing idea and discuss again,finally design a set of manual printing and dyeing art in the application of hakka specialty packaging practice verifies the validity of the study.