Research On The Internet’s Strategy For The Transformation And Upgrading Of Jewelry Industry

As one of the traditional industries with offline jewelry stores as the main support for a long time,the jewelry industry has now joined the transformation army of the Internet.With the rapid development of the Internet,it has made attempts and changes in transformation and upgrading.Now,the e-commerce field of jewelry industry has achieved good results.Since the development of online e-commerce industry,jewelry industry,which has been developing in the traditional mode,has been greatly impacted.Based on the understanding and understanding of the jewelry industry in the internet live mode,and with the relevant industry research reports and literature as a reference,through research,interviews and data collection in the front line of industry development,and from the perspective of real users.Taking the development context of different platforms as the main entry point,this paper makes a detailed analysis and explores the development opportunities of vertical platforms from the performance of jewelry industry’s online touch development in mainstream Internet platforms and vertical Internet platforms.Based on the research on the expansion of live e-commerce projects in the jewelry industry,this paper takes the development of the jewelry industry in the mainstream ecommerce platform as one of the main contents,and expounds the formation of the industrial development link,the scale of the current stage,the difficulties and challenges in the development,as well as the expectation for the future market and the suggestions for the development;Through data collection and analysis,typical case analysis and other ways,the characteristics and future development trend of jewelry live e-commerce on different platforms are introduced,so as to understand the history and current situation of small and large enterprises;Based on the two modes of combination of Internet and jewelry industry,this paper analyzes the characteristics and functions of the new retail and live mode,and puts forward some suggestions for the industry strategy.Combined with the actual relevant policies,and guided by the national and regional policies,this paper further clearly expounds the content of industry optimization and upgrading,and gives the next development suggestions.Through the presentation of relevant case content and data,it reflects the trend of the current industry situation and policy.In addition,from the perspective of industry development,more and more enterprises are trying various transformation: Based on the development of5 g,AI,VR,big data,artificial intelligence and other related technologies,this paper analyzes the existing technologies,and expects that the jewelry industry will realize product upgrading,cost compression,market expansion,and automation,customization and intelligent production upgrading in the future.Finally,combined with the current situation of the industry development,market demand,and the future prospects of the industry development,these conclusions are summarized.For example,thinking determines the direction of the breakthrough of the jewelry industry,and comprehensive market layout is needed in the market.