Research On The Design Method Of Clothing Series Products Based On The Internet Celebrity Label Of E-commerce Network

The development of Internet in our country has led to the boom of selfmedia,which has spa wned many popular people on the network platform,which we call "net red".Online Reds sell th eir products on the e-commerce platform,and the emergence of e-commerce online reds,they co ntinue to build their own image,show their beautiful life values,form their own crowd portrait s,attract counterpart fans.Fans have created consensus labels between the recognition and learni ng of the online red image and the online red group.Under this label,e-commerce online red peo ple constantly create and enhance their self-image,in order to maintain and attract their own con sumers with accurate labels.Relying on this way of creating image labels,e-commerce net-reds f irmly attracts consumers and turtheir face value into market value.The first part of this paper mainly studies the portraits of the red crowds in the commercia l network,classifies the red crowds in the form of labels by means of picture collection and ico n analysis,and sums up four kinds of red crowds and their images,namely "lolita girl","orienta l ancient rhyme","cool fashion model" and "intellectual artist".Label.The second part subdivide s the specific personal images with reference value,including makeup and costume image,accor ding to the different icons of the people under the label of four types of e-commerce network.Fi nally,the third part is based on the analysis of the "Rouge Hutong" icon under the image label o f "Oriental Ancient Rhyme" and the "Intellectual Beauty" icon under the image label of "Intellect ual Artist",carry out targeted clothing series product design.The combination of theory and practice in this paper,on the one hand,proves that the imag e label of e-commerce net red has a guiding role in the design of net red clothing;on the other ha nd,in the current era of e-commerce net red emerging in endlessly,but the quality is uneven,ne t red clothing also has great potential for development.This paper provides a new perspective fo r the designer of e-commerce net red clothing.