Interactive Packaging Design Of Junshan Tea

With the development of social productivity,people pay more and more attention to packaging.Under the background of experience economy era,consumers' consumption preference has changed.When facing a wide range of goods,consumers not only pay attention to the visual design of packaging,but also pay more attention to the interaction between packaging and themselves.They are attracted by personalized packaging and want to have goods that can communicate,stimulate inner feelings and produce empathy.Packaging is not only a form of culture,but also an important carrier of cultural communication.The development of information age has brought new opportunities for packaging design and promoted the upgrading of packaging.Interactive packaging design enables consumers to have greater freedom of choice and experience of participation,which can better convey the advanced functional beauty of packaging.This topic takes Junshan tea brand as the carrier,through the analysis of the current situation of tea packaging design at home and abroad,to understand the different forms of traditional tea packaging.This paper lists the cases of interactive packaging,discusses the promotion of brand value by interactive experience,and summarizes the advantages of interactive design in tea packaging;then through the user research method,the consumer groups are investigated,and the interactive packaging that meets the needs of consumers is designed;finally,drawing on the theoretical knowledge of other disciplines,the interactive packaging is designed by using AR technology and new media dynamic design Mutual form,content design research.Based on the practice of packaging design,the interactive tea packaging with cultural heritage is created to realize the effective interaction between people and packaging.By mining the regional culture and product culture connotation of Junshan,we can extract the visual symbols and apply them to the packaging visual design reasonably;explore the application of interactive design in tea packaging,the combination of AR technology in packaging and the interesting interaction of raster animation to produce visual illusion.The dynamic content of AR includes three-dimensional scene animation,dynamic logo and process flow display.Dynamic visual design increases the information carrying capacity of packaging,enriches consumers' cognition of tea packaging;the application of raster animation in the pull box has the characteristics of simple operation and interactivity,and the characteristics of e Bay can enhance consumers' initiative to participate in the packaging experience.The application of interactive form in tea packaging design enriches the cultural connotation of tea packaging and shortens the communication and interaction between consumers and packaging.Exploring the reasonable application of interactive form in Junshan tea packaging has certain practical significance for promoting Junshan regional cultural heritage,enhancing cultural confidence,expanding Junshan tea brand influence,and promoting the integration of local tea culture and interactive packaging.