| The concept of sustainable consumption and the concept of low-carbon consumption have made canvas bags,a green and environmentally-friendly bag design category,return to the consumer’s field of vision and become a bag product favored by many consumers.However,the formation of fashion consumer culture has continuously improved the aesthetic level of consumers.Under such a background,how to enhance the aesthetic value and artistic value of canvas bags and obtain the identity of consumers through the fashion expression of canvas bag pattern design becomes the current design work.New topics facing people.On the basis of collecting and arranging the design data of canvas bag pattern,this paper compares the fashion process of canvas bag pattern design at home and abroad,analyzes the characteristics of canvas bag fashion pattern design from the perspective of fashion consumption culture,and combines its characteristics.Investigate the relationship between fashion pattern design and clothing collocation.Based on this analysis result,it is applied to the design work,and deeply considers the fashion expression of canvas bag pattern design and the future development trend.The first chapter of the thesis is an introduction,which elaborates on the research background,research purposes and significance,research innovations and content.The second chapter is about the concept and development of canvas bag and the fashion development factors of canvas bag pattern design,and then realizes the importance of the fashion design of canvas bag pattern.The third part is the investigation and analysis of canvas pattern design at home and abroad.Through the comparison of the current situation of canvas bag pattern design at home and abroad,it is a clear direction for the fashion path of domestic canvas bag pattern design.The fourth chapter discusses the form and characteristics of the canvas bag from the two aspects of fashion and pattern.The fifth chapter is the analysis of the relationship between the canvas pattern and the clothing mix.The sixth chapter is to use 4P marketing theory to study and analyze the fashion of canvas bag pattern design The seventh chapter is based on the innovative design of this research,showing the theme,technique and element analysis,extraction,combination process and effect of innovative design,and thinking about how to complete the canvas bag pattern fashion through the selection and performance of elements.The release of the "plastic limit order" policy has brought a good opportunity for canvas bags to enter the consumer’s field of vision,and the fashionable design of canvas bag pattern is not only an improvement of the aesthetic value of this product,but also a green consumption.The concept echoes and can express the cultural connotation through the application of patterns with cultural characteristics.Therefore,this topic explores the development trend of canvas bag design through the fashion research on canvas bag pattern.I hope this research can provide some reference significance for canvas bag design workers’ creation. |
