Packaging Design Of Guangxi Brown Sugar Products From The Perspective Of Tourism Experience

In the era of experience economy,tourists have more and more obvious requirements for the experience,culture and emotion of tourism products,and higher and higher requirements for the quality of tourism products.As a display of local culture,tourism products will bring different feelings to tourists.Therefore,tourism products that are rich in local culture will be popular with tourists.Tourists' requirements for product packaging are not only the practicality and functionality of the commodity itself,but also the spiritual satisfaction of the commodity packaging design,which has a higher level of requirements for the commodity packaging design.At present,the development of Guangxi's tourism products has entered a new round of upgrading stage.This paper starts from the study of the characteristics of Guangxi's brown sugar and brown sugar products,analyzes the current situation and existing problems of Guangxi's brown sugar product packaging,and explores the tourists' needs for emotional resonance,local culture and interactive experience of product packaging from the perspective of tourism experience,and proposes the packaging design strategies of Guangxi brown sugar products from the perspective of tourism experience.Finally,a new packaging design of Guangxi brown sugar products is introduced.In the tourism experience environment,brown sugar as a local product can also be designed to become a product buying point.Based on the current situation of brown sugar experience,this paper proposes that we should pay attention to the experience methods,and then carry out the practice of brown sugar packaging design.In the process of tourists' on-site experience of brown sugar products,most of them use large pots to brew and taste by cup.There is no small package for direct tasting.The paper took the taste amount of brown sugar,the weight of experience package and the weight of gift packaging as the starting point of design,combined with distinctive architecture and the characteristics of Guilin landscape,Zhuang,three series of theme products are designed to meet the purchase needs of different tourists.The novel and Characteristic Brown Sugar Packaging not only has enough attraction to the tourists,but also helps to carry out the scene marketing of experience interaction,and promotes and expands the broader tourism market space of Guangxi Brown sugar.