Research On Package Design For Tradition Brown Sugar

With the gradual improvement of people's quality of life,people's demand for TCM health is growing.Ancient brown sugar is a traditional Chinese specialty food.It is based on the extraction of refined cane juice through a complex process.According to ancient Chinese medicine records of ancient brown sugar,it can not only be eaten as an ordinary dessert,there are beauty,Qi and blood,to help cold and stomach.Therefore,according to the ancient Chinese brown sugar different TCM health effects,will be integrated into the packaging of ancient brown sugar packaging design.I hope to use ancient brown sugar packaging as a carrier to achieve the purpose of spreading TCM health culture.The previous research conducted through the ancient brown sugar packaging on the market found that the existing ancient brown sugar packaging design styles on the market were varied and the appearance was still only at a very shallow level.The product image was poor and its packaging design gave people It's all a sense of business.It does not really show the product value and cultural value of ancient brown sugar packaging.In academic theory,there is still relatively little discussion about the study of TCM health preservation culture in the packaging design of ancient brown sugar,and it is still in a blank state.Therefore,this thesis focuses on a series of discussions in this regard.First of all,I read a large amount of literature and in-depth excavation of ancient Chinese brown sugar different TCM health effects.Secondly,the article makes an in-depth analysis of the visual transmission significance of TCM health preservation value in ancient brown sugar packaging.According to the different health benefits of ancient brown sugar,it divides the three series of packaging.Furthermore,from the aspects of visual,material and structural modeling,a detailed study was made to summarize the design method of ancient brown sugar packaging.Finally,based on the concept of traditional Chinese medicine health culture of ancient brown sugar,through the design and practice of the "old century" brown sugar packaging design,hoping to better disseminate TCM health culture.