Research On Marketing Team Optimization Under LL.T.'s Internet + Platform

Innovation is not only mentioned at the market level or at the national level,but also the strongest driving force in the global industry as a whole industry.In today's innovation theory,"Internet plus" are often accompanied by the innovation mentioned together."Internet plus" platform,is an opportunity,but also challenge.Only use this double-edged sword to ride the tide in the market,grasp the opportunity.LL tobacco companies also hope on the "Internet plus" this ship,optimize the company's marketing team.The new marketing concept and model based on Internet technology conforms to the convenience of the development of the times,caters to the demand of the market supply,and has seen the embryonic form in the transportation,finance,food and other industries.Under the mission of "maintaining the interests of the state and protecting the interests of the consumers",the tobacco industry,adhering to the concept of innovation and reform,has made a bold attempt,actively leading,leading from top-down to innovation,actively utilizing the new technology of the Internet platform,and gradually perfecting the new Internet marketing in the industry.Pattern.This paper mainly studies the theory,combined with the LL company this year marketing related data and the "Internet plus" platform business,with the company's marketing team,combined with the actual situation of China's tobacco industry,Cheng Yinjin status,the LL city tobacco companies marketing as an example of the tobacco industry marketing team,existing problems In order to seek the specialization and modernization of the tobacco marketing team,some suggestions are made for the optimization of the tobacco marketing team,the construction of the marketing system and the optimization of the allocation of resources.At the same time,but also to other industries in China by means of marketing in the "Internet plus" advantage of team building and upgrading have a certain significance.