Research On The Activation Of Handicraft Resources In The Construction Of Ebian Local Brand ——Take Woolen Felt And Embroidery Craft As An Example

The question to be discussed in this thesis is: under the current trend of the development of beautiful rural areas and poverty alleviation in poor mountainous areas,how to use the value of ethnic characteristics and handicraft resources through reasonable activation methods to enhance the role of local cultural brand building.This issue was raised under the realistic background of the protection of intangible cultural heritage such as local special handicrafts and the promotion of local brands.Taking the Ebian Yi Autonomous County of Leshan City,Sichuan Province as a case study specimen.Analyzing the development of the local cultural brand in Ebian,the process of cultivating the Ebian cultural brand and the status quo of the local cultural brand.Taking the embroidery and wool rolling handicrafts,which are more representative among the regional handicraft resources,as the objects of activation research.Focuses on the analysis of the resource status,resource advantages and possible activation paths of the two local handicrafts,and further attempts to propose ethnic characteristics,the activation method of handicraft resources-according to local conditions,through brand thinking and design intervention,local resources and consumer needs are continuously connected.Try to propose specific strategies for activation design,and explore the impact of the activation of handicraft resources on the development of local cultural brands.This article discusses the activation of handicraft resources under the construction of local cultural brands through the general principles of local cultural brand building and the reality of traditional handicraft resources with ethnic characteristics in remote minority autonomous regions.