Research On The Innovative Design Of Traditional Folk Handicraft

Thesis mainly probes into the problems about the design of traditional craft innovation,aimed to plan as a whole by manual brand shaping design thoughts and ideas,with elaborate design as a medium of traditional arts and crafts design again,under the background of industrialization,according to the modern way of life,aesthetic habits abandon and optimization,retain the traditional handicraft hand properties and quality of craftsmanship and the perceptual power and cultural connotations.The idea of writing is as follows: The first chapter is the introduction,which makes a unified summary of the current research status of traditional handicraft,so as to view the existence of traditional handicraft in the contemporary society from a macro perspective;The second chapter is Interrelated overview of Traditional Folk Handicraft,summarized traditional handicraft itself and its own crisis,external reasons,and illuminates the traditional craft innovation path.including traditional handicraft inner emotional factors,promote cultural codes of traditional arts and crafts,and traditional handicraft brand,Provide the correct guide for the crafts design by following the three paths;The third chapter is the problems existing in the traditional folk craft brand construction,combination with the innovation path design of shaping traditional crafts brand to expounds the current shortage of the traditional process in the aspect of brand building and development bottlenecks,including do not have a unified brand image,product quality and practicality is not matching,problems such as backward marketing model,and proposed the corresponding solution measures.The fourth chapter is research analysis of “slow lane” craft brand,to overview "slow lane" craft brand,and combing its development process,expounds its many varieties,small batch customization operation mode and the design concept of sustainable development,and also introduces the use of traditional handicraft and the corresponding product,through the way of investigation and comparative to analysis its brand advantage;The fifth chapter is about the innovative design concept and application of "slow lane" handcraft brand.Taking the redesign results of "slow lane" handcraft brand as a case,summarizes and combing its innovative design concept of traditional handicraft,including fashion,practicability,durability and ecosystems.For example,showing the fashion of products by combining the traditional elements and modern modelling design,combined with the modern lifestyle to design exquisite features make traditional crafts into contemporary life and demonstrate its practicality,To stick to its products to both beautiful and high quality,and carefully polished the durability of the product,at the same time,the abide of ecosystem of “slow lane” performances in carefully selected in materials and fabrics,make its have comfort and harmless to the environment.Research shows that,the design concept and application of innovative design stuck by “slow lane” handcraft brand have played an important role in guiding for other traditional craft Innovative design,also only innovation design as a bridge of traditional handicraft and modern life,to make the traditional handicraft truly integrated into the modern life,to realize the active inheritance of traditional handicrafts.