Research On The Application Of Product Category Graphics In The Brand Packaging Of "Jiao Jiao's Travel Notes"

Sauce, as one of people's daily consumption of FMCG, with the development of society, the information age, the advent of fast-paced lifestyle, people from the beginning of the single demand into edible substances added to the spirit of the full range of needs. In the fast pace of modern social life, more intense competition between commodities, how can the most straightforward and understandable to inform consumers want access to information, and quickly grab the attention of consumers, the success of the cause consumer interest is the key to product packaging. In the rapid development of digital information technology today, the popularity of mobile media from obtaining such information becomes diversified manner, in image has become an important way for people to get information. And a large section of text reading for information, people are more willing to get information through straightforward in image mode. Graphics has a very important role in the food packaging design, it can clear the characteristics of the product, categories, attributes, and other features fast express, deliver product information and thus play a landscaping products packaging and enhance product image effect. How many hot sauce brand packaging stand out, increasing consumer desire to buy, it is the sauce packaging design priority.This paper is divided into three parts: The first part analyzes the "Law Travels" brand packaging industry situation and design direction; the second part describes the "Era of Pictures" graphical information transmission status quo; the third part of the "Law Travels" brand packaging the design and the process of improvement.