Research On The Design Strategy Of Online Education Of Intangible Cultural Heritage Crafts

As the country advocates the development of "national cultural soft power" and the rise of "national tide" culture,the inheritance and innovation of intangible cultural heritage has become a new trend.Traditional craftsmanship is a classification in the intangible cultural heritage.Related research and practice in academia have also emerged,and many problems have arisen: it is difficult to reflect the ICH characteristics of traditional crafts,the traditional and modern aesthetic imbalance,it is difficult to achieve Sustained development,etc.Online education combines various advantages of education and the Internet.It can solve the problems of promotion and sustainability,and can use new technologies in the display to reinterpret traditional skills,reflecting the inheritance characteristics of traditional skills from cognitive materials.Therefore,online education will be an effective way to solve the inheritance dilemma of traditional craftsmanship ICH.This paper based on the related theories of cognitive schema,user research and intangible cultural heritage,and article summarizes the three major characteristics of ICH of traditional craftsmanship,including compoundness,indivisibility,and staged inheritance Research on the special requirements of inheritance characteristics on online education design: the display content reflects the inheritance characteristics and experience to enhance cognitive will.Through user research and cognitive analysis,summarize the factors that affect the online education user experience and cognitive willingness,and verify the relationship between them through experiments and data analysis.The results show that under the positive effect of user experience and cognitive willingness enhancement,the user’s cognitive effectiveness will be improved.The factors that affect cognitive willingness are perceived usefulness and perceived entertainment.On the basis of research and experiment,summarize the traditional education design goals of traditional craftsmanship ICH online education: cognitive materials need to reflect their inheritance characteristics and meet the user’s cognitive laws;through interactive design and cognitive material design to provide users with perceived usefulness and an entertaining experience to achieve the purpose of enhancing the user’s cognitive will and cognitive effectiveness.Based on the above research results,combined with the cognitive schema theory,a ICH online education design strategy for traditional craftsmanship is constructed.The designstrategy includes two parts: cognitive materials and interactive models.By constructing context,clustering information and enriching content to design cognitive materials that conform to inheritance characteristics and cognitive laws;design an interactive model that conforms to the logic of cognitive materials by constructing architecture,combing hierarchical logic and information symbolization.Through the design of cognitive materials and the construction of interactive models,the purpose of reflecting the ICH characteristics of traditional craftsmanship and enhancing the experience,willingness and effectiveness is achieved.And select the Wu Luo as the design strategy practice theme,and carry out the design practice guided by design strategy for traditional craftsmanship ICH.The above-mentioned research results were verified through prototype production and experiments.The results show that the research and practice have achieved initial results,which have certain reference significance for the future research of ICH online education of traditional craftsmanship.