Research On The Supervision Strategy Of Private Transaction Behavior In Live Broadcast E-commerce

In recent years,live broadcast e-commerce has become more and more popular.Live broadcast e-commerce has the characteristics of real-time interaction and fan relationship,which gives more timely interaction between anchors/merchants and consumers,and it also brings a lot of supervision difficulties to the platform.There are many roles in the live broadcast industry chain,and their interests are different.The platform hopes that more transactions can be concluded.The merchants hope the stream of the anchor,the anchor hopes to get good products from the source,and the consumers want to buy cost-effective products.There are still blank areas in the regulatory regulations,lacking detailed regulatory mechanisms and standardized control measures.This article takes Kuaishou live broadcast e-commerce as the main research object,and specifically analyzes the relationship between platform supervision and merchants and consumers.Analyze and sort out the factors affecting e-commerce transaction behavior,including transaction uncertainty and related concepts of platform governance,and further classify the subjects of live e-commerce platform supervision,so as to determine the research framework and research direction of this article.For merchants at different stages,the platform will adopt different regulatory strategies.Therefore,for the two types of merchants,resident merchants and non-resident merchants,game modeling is performed to find out how different businesses need to be guided and controlled.Based on the theory,put forward suggestions and directions for the actual regulatory behavior.The method of numerical simulation is used to numerically simulate the live e-commerce behaviors of settled merchants and non-resident merchants,and establish numerical simulation images of single-party strategy,multi-party strategy and mixed strategy,analyze according to the numerical simulation images,and obtain the corresponding results according to the analysis results.Corresponding conclusions,and put forward countermeasures and suggestions.