Research On The Pricing Strategy Of Crowdsourcing Logistics Platform Under The Double Impact Of Competition And Demand

Under the background of the vigorous development of the sharing economy,the crowdsourcing logistics business model serves the public with the average efficiency higher than the traditional logistics by sharing the idle labor force in the society,and at the same time significantly reduces the cost.For crowdsourcing logistics service providers brought huge benefits.In view of the volatility of the social demand of crowdsourcing logistics services,considering the competition between crowdsourcing logistics service providers,Whether to formulate a reasonable pricing strategy is the key to whether crowdsourcing logistics service providers can obtain greater economic benefits.In this paper,considering the different fluctuation trend of social logistics demand and the price competition among crowdsourcing logistics service providers,the optimal pricing model of crowdsourcing logistics service providers is established.The effects of demand fluctuation coefficient and competitive intensity coefficient on optimal price are discussed.Firstly,the pricing of crowdsourcing logistics service providers under demand fluctuation is studied,and the dynamic pricing model is established considering the characteristics of demand fluctuation,and solved by variational method of optimal control theory.The results show that when the market demand is constant,the optimal pricing strategy is that the price remains unchanged;when the market demand is tight,the optimal pricing strategy is to reduce the service price over time;when the market demand increases,The optimal pricing strategy is to increase the service price over time.Secondly,based on the Cournot competition theory in game theory,the pricing model of crowdsourcing logistics service providers under the dual action of demand and competition is established.This paper analyzes the influence of different competition intensity on the optimal pricing of crowdsourcing logistics service providers under different demand fluctuation trends.The results show that when the market demand is constant,the competition coefficient has no effect on the rate of change of the optimal service price function over time,and the optimal price is significantly higher than the high competitive intensity when the competition intensity is low.Finally,the development of crowdsourcing logistics industry in China is briefly introduced,based on the historical pricing of crowdsourcing logistics platform,and discussed separately in different periods of competition intensity.The results show that the price fluctuation trend of crowdsourcing logistics platform with different competitive intensity is similar to that of the simulation model in this paper.