Research On The Value Evaluation Of Film Copyright

In recent years,China has issued a series of supporting policies on the film industry,which has strongly guaranteed the rapid development of the film industry,greatly improved the level of film production and distribution,and ushered in a period of rapid development of the film industry in China.On December 31,2018,according to the data released by the state film administration,the total box office of the national film in that year was 60.976 billion yuan,up 9.06% year on year.This also shows that the domestic film market has great potential.Through the exploration of theoretical basis and practical level,the prototype of an evaluation system is gradually established in the field of film and television copyright in China.Therefore,it is necessary to study the value of film copyright.At present,the research of film related evaluation theory and practical operation is in the initial stage of development.Up to now,there is no complete evaluation system of film copyright value.Therefore,on the basis of the development of domestic film industry,this paper combines income method and real option method,and introduces fuzzy comprehensive evaluation method to modify the results,trying to improve it The evaluation methods of domestic film copyright are explored.In terms of structural arrangement,this paper first focuses on the research background,significance,content and possible innovations.At the same time,it also briefly introduces some concepts related to the content of the article,then combined with the collected data,the specific quantitative values are substituted into the multiple regression econometric model.Secondly,the box office revenue model is studied and discussed,and the prediction equation of box office revenue in film copyright is obtained through multiple regression analysis.After obtaining the box office income equation through multiple regression analysis,this paper divides the film copyright value into two parts: the present value and the option value,and uses the income method model and the real option method model to evaluate them respectively.Considering the non quantifiable factors in the current value calculation,the fuzzy comprehensive evaluation method is introduced to modify the current value of the film copyright,mainly through This method calculates the correction coefficient,comprehensively considers all kinds of uncertain factors in the evaluation process,and then corrects the current situation through the calculated correction coefficient,so as to improve the accuracy of film copyright value evaluation.Next is a case study to evaluate the copyright value of the film "China captain".At last,the paper summarizes the research results of the whole article and the deficiencies in the research process,and gives its own views on how to further study the value of film copyright in the future.In this paper,the income method and real option method are used in the evaluation of film copyright value.On this basis,the fuzzy comprehensive evaluation method is used to modify the current value evaluation value and calculate a more reliable evaluation result.At the same time,this paper also takes the actual case film as the goal of analyzing the value of copyright,and carries out the practical operation of the evaluation ideas sorted out in the article,so as to provide practical reference and help for the evaluation practice to a certain extent.