Research On Couping Coordination And Influencing Factors Of Tourism Supply And Demand In Guangxi

Since the reform and opening up,China's tourism industry has developed rapidly and become an important part of China's service industry.It has also become one of the important ways to meet the spiritual and cultural needs of the people.Guangxi had unique geographical environment,natural resources,and unique ethnic culture,which laid an important foundation for the development of tourism.The tourism supply system and tourism demand system are two important components of the tourism economic system.During the development of the tourism economy,the two systems interact and restrict each other.However,with the rapid development of the tourism industry,the contradiction between tourism supply and demand had increasingly become a tourist area common challenges.The article selected the relevant data of 11 prefecture-level cities in Guangxi from 2010 to 2017,and selected appropriate indicators for the tourism demand system and tourism supply system to measure.It is concluded that the tourism demand system and supply system in Guangxi are contradictions in development calculated by constructing a tourism supply and demand coupling coordination model.Although the degree of coupling coordination has been improved in general,but the level was still low,and there was a large gap between cities.In order to alleviate this contradiction and promote the sustainable and healthy development of the tourism industry in Guangxi,the article first analyzed the degree of coupling coordination between the tourism supply and demand system,and regression analysis of the relevant factors affecting the degree of coupling coordination between the tourism supply and demand system in Guangxi.The results showed that through empirical research,the relevant factors affected the coordination degree of tourism supply and demand in Guangxi include: the amount of tourism resources,transportation,economic development level,and tourism-related services.Among them,the number of scenic spots at level 4A and above has the most significant impact on the coordination degree of tourism supply-demand coordination in Guangxi,and it is a positive impact;GDP per capita had a significant positive effect on the coupling and coordination of tourism supply and demand in Guangxi under the significance level test of 5%;In the level ofeconomic development,the fixed asset investment and the number of star-rated hotels measuring tourism-related services are significantly negatively correlated with the supply and demand coupling of tourism in Guangxi at a significance level of 5%;At a significance level of 10%,transportation has a significant positive impact on the coordination of tourism supply and demand in Guangxi.Innovating tourism resources,improving the quality of tourist attractions,while expanding effective investment,improving transportation infrastructure,optimizing tourism routes,and improving the quality of tourism-related services can better promote the development of the tourism industry and increase the degree of tourism supply and demand coupling coordination.