| This study used a 2 x 2 method to examine the effectiveness of credibility cues on Facebook and how the personality traits neuroticism and openness impact sharing behaviors across cues of different shapes and colors. Findings suggested the color red increased cue noticeability, however, overall a low number of participants noticed any of the four varying cues across conditions, indicating that the fast-paced scrolling nature of online mediums prevents users from noticing credibility cues. Future research should examine the differences in pace of scrolling and information intake across different generations. This information might be useful to media outlets to help identify what credibility cues are most effective across target markets online. |
