| This research paper aims to explore the rhetorical strategies that successful rhetors adopted to persuade audiences toward the climate change issue. The Most Terrifying Video You'll Ever See and An Inconvenient Truth were examined by neo-Aristotelian criticism. The results showed that (1) the four strategies that Craven employed toward persuading audiences to environmental awareness in The Most Terrifying Video You'll Ever See were the sleeper effect, fear appeal, scarcity, and social proof; (2) the four strategies that Gore employed toward persuading audiences to environmental awareness in An Inconvenient Truth were authority, fear appeal, reciprocity, and foot-in-the-door technique (FITD); (3) fear appeal was a mutual persuasive strategy of Craven and Gore; and (4) different media channels utilized different persuasion tactics to raise awareness toward the environment. |
