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Measuring the economic impact of participants involved in community sporting events

Posted on:1998-02-19Degree:M.AType:Thesis
University:University of New Brunswick (Canada)Candidate:MacPherson, Christopher PeterFull Text:PDF
GTID:2467390014979167Subject:Sociology
Abstract/Summary:
The purpose of this study was to further the methodological research in conducting proper economic impacts of participant based events. Over a two year period, sixteen events were used to develop a spending questionnaire and delivery method. Of these, two of the fifteen events were chosen for further analysis. One event demonstrated how one flaw (poor response rate) in the analysis can influence the reliability of the study (Oldtimers Hockey Tournament). The second event (NB Power Volleyball) demonstrated a better delivery model and more reliable result.;There were a number of important points noted during the course of the study. In order to get the best response rate possible it will be necessary to combine a number of strategies. (1) Pick an event that has a formal registration process. (2) One must have the full support and cooperation of the Tournament Chairperson and organizing committee. (3) The survey must be delivered at the latest possible time in order to keep the spending estimates as accurate as possible. (4) Prizes can be used as an incentive to increase response rates. A response rate of 35-45% is required for events with less than 1,000 participants. (5) Surveys should be delivered by the researcher from one central site if possible. (Abstract shortened by UMI.).
Keywords/Search Tags:Events, Possible
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