International corporate social responsibility: A case study

Public expectations and pressure from NGOs and the media are gradually changing the role of businesses. In light of today's emerging global society, more demanding public and corporate frauds, private firms are looking at corporate social responsibility (CSR) as a way to contribute to societal, environmental and economic goals. Corporations have understood the message and are now looking for ways to continue providing value to shareholders while at the same time contributing towards social and environmental well-being.;The purpose of this thesis was to examine two Canadian companies operating in two different sectors. The first case study is a company that sells outdoor products. The second case study is also a Canadian company but one involved in the extractive industry. The research is an effort to describe some important areas of CSR, but it is not exhaustive since CSR is a very broad subject.