| The emergence of the mobile Internet gives tourism suppliers considerable innovative opportunities to develop tourism applications through collaboration among diverse private businesses in Japan. Regardless of the rapidly growing mobile technology applications and widespread roaming area, the possible uses of future tourism applications have not been identified by these organizations. It is imperative to sustain users' value for money as number of the mobile Internet subscribers is becoming saturated. Meanwhile, the infancy of the public sector's policy-making of mobile technology in Japan is a common issue observed in other technologically-advanced countries. This study, using the Delphi forecasting method to distill experts' opinion on possible future uses of mobile technology, identifies prospective tourism applications in the Japanese travel industry. The managerial implications and changes in policy will give direction to future products and business development for mobile technology and its tourism applications. |
