| Grid structures are intended to aid graphic designers by providing a foundation for consistent communication; however, the usage of grid structures is rapidly descending. Numerous designers have expressed concern regarding habitual layouts produced by traditional grid design, and many have discarded the grid altogether. Because the grid is an organizational device, which allows for easy collaboration and faster communication, it is important that it not be abandoned. Not only does this thesis examine the evolution of grid design, it also discusses its potential future. By establishing a methodological approach to create conceptually dynamic grid structures, non-traditional alternative grid solutions are created. Pushing the boundaries of grid structures allows the designer to regain interest through the design of the conceptual grid. Experimentation was conducted on a series of posters for ActionAid to demonstrate the methodological process and support the study of conceptual grid structures. |
