Wealth Management Business Of City Commercial Banks Under The Background Of Strategic Transformation Development Research

As an important part of China's financial system,city commercial banks(hereinafter referred to as"city commercial banks")play an important role in China's economic growth and structural transformation.With the continuous economic downturn and the deepening of financial industry reform in China in recent years,the growth rate of city commercial banks in terms of asset size has slowed down,and vigorously developing financial management business has become an inevitable choice for their transformation.However,at present,the wealth management business of city commercial banks in our country is facing many problems in products,management,services and other aspects,which to a great extent severely restricts the steady development of wealth management business of city commercial banks in our country.Therefore,finding a way to conform to the strategic transformation of wealth management business of city commercial banks is one of the difficult problems to be solved urgently.Under this background,based on the concept definition and literature review,this paper firstly gives an overview of the status quo of the strategic transformation of wealth management business of city commercial banks in China,and discusses the status quo and importance of the development of wealth management business under the background of the strategic transformation of city commercial banks.Then,focusing on TJ Bank,a typical city commercial bank,the paper analyzes the current situation of wealth management business of TJ Bank by combining qualitative and quantitative methods.The study found that at present,TJ Bank has some problems in wealth management business,such as lack of coordination and communication between departments,low core customer base,lack of product competitiveness,lack of professional talents,and backward customer information management system.The main causes of these problems are inadequate early warning system,lack of innovation ability and awareness,imperfect incentives and assessment measures,talent reserve,backward information management level and imperfect introduction mechanism.In view of the above problems,this paper puts forward the following policy suggestions:strengthening risk early warning and management capabilities,segmenting customer groups,improving marketing level,strengthening product design and research and development capabilities,improving performance appraisal system,strengthening talent team construction and improving information construction,etc.,in order to realize the healthy development of the wealth management business of city commercial banks under the background of strategic transformation.