Research On Wealth Management Business Development Issue Of The J Bank Shenzhen Branch

With the sustained development of China's economy,China's disposable income continues to increase,according to the Institute of China's predicts,China's disposable income in 2020 will exceed 200 trillion yuan,which will provide a wealth of domestic wealth management business development space.The proportion of wealth management business in commercial banking business is increasing,and wealth management business is becoming more and more important to the development of commercial banking business.This paper will study the development of wealth management business of the J Bank Shenzhen Branch.Firstly,based on the research on the wealth management business of domestic and foreign commercial banks,the development of wealth management business of J Bank Shenzhen Branch is analyzed from three aspects:scale change,structure situation and income situation.Then,through the analysis,it is found that there are three problems in the development of wealth management business of J Bank Shenzhen Branch,such as small business scale,poor customer structure and low business income.In order to provide a reference for the better development of the wealth management business of J Bank Shenzhen Branch,the author conducts a practical investigation on the wealth management business of A Bank Shenzhen Branch and B Bank Shenzhen Branch.Finally,on the basis of the above analysis,four policy suggestions,include improve the business scale,improve the customer management strategy,improve the business rate of return and strengthen the risk management,are put forward to promote the J Bank Shenzhen Branch wealth management business development and enhance the J Bank Shenzhen Branch wealth management business competitiveness.