Research On Innovation Of Operation And Management Of Chain Catering Enterprises

In the Internet age,many industries have undergone tremendous changes,and the world pattern has also changed accordingly.With the rapid development of the world economy,many large enterprises have emerged,which are located in all corners of the world.In this state,China,as the world's factory,has more opportunities and also faced more severe challenges.In this environment,companies not only need to work hard on production,but also need to work hard on management.Especially in the Internet age,if the company cannot innovate at the management level in time,the enterprise itself will face many difficulties.Chain catering companies are an industry that particularly needs innovation in business management.Consumer needs are changing faster and faster.If they can't keep up with external demand in time,companies will find it difficult to obtain highly sticky customers.This requires chain catering companies to Innovative changes in business management to meet customers' increasing consumption habits.In recent years,with the prosperity and expansion of the market,the strong potential of many restaurant chain brands has been highlighted.These restaurant chain brands have been tested by the market for a long time.We can't help asking,what characteristics can a restaurant chain brand stand out from the crowd?According to the survey,the vast majority of consumers will decisively choose catering chain brands for consumption after comparing products with no major differences.Those catering chain brands that have advantages in business management innovation are often more likely to be favored by customers,that is to say,now is the era for catering chain companies to carry out business management innovation to win.The innovation of business management of catering chain enterprises is closely related to their own development.The maturity of catering chain enterprises to carry out business management innovation has become the main factor determining whether customers consume.In addition to sales,the operation and management innovation of catering chain enterprises has a very important role,which is to affect customer reputation.Those catering chain enterprises that do excellent business and management innovations will win better customer response,generate a good reputation among customers,and stimulate higher sales and longer sales cycles.Companies that do not have complete innovations in the management of catering chain enterprises will receive negative reviews from customers,which in turn affects their life cycle and sales performance.Therefore,the research on the business management innovation of the restaurant chain enterprises has important practical significance.However,my country's academic research on the management innovation of catering chain enterprises is still in a relatively rough stage.Many catering chain enterprises choose to copy the mature management innovation concepts and methods of foreign countries,but they cannot adapt to the current management status of China.Therefore,it is a work of great significance to develop innovative methods for the management of catering chain enterprises that are in line with the basic national conditions of our country,and will also have a huge boost to the development of China's catering industry.At the same time,conducting business management innovation research on catering chain enterprises can enable Chinese academic circles to have a deeper understanding of the current situation and problems of catering enterprises in my country,help to propose relevant improvement measures,help enterprises overcome management difficulties,and be beneficial to the long-term development of catering chain enterprises.Has a huge promotion effect.