| In 2013,President Xi Jinping innovatively put forward the guiding ideology of "precise poverty alleviation",aimed at poverty alleviation targets,and carried out key policies.According to relevant statistics,as of the end of 2018,the number of people in poverty-stricken areas in China has dropped from 60 million in 2013 to 16.6 million.The precision poverty alleviation work has achieved stage results and entered the stage of deep tackling.Under the call of the Chinese government,all sectors of the society have actively joined the team of precision poverty alleviation,shouldering social responsibilities and contributing their own strength.As an important part of China’s financial system,the insurance industry can significantly improve the living and medical standards of the poor and improve the ability of the poor to resist risks.Therefore,the insurance industry has become the backbone of social support for accurate poverty alleviation.In 2018,the China Insurance Regulatory Commission also formulated and issued the "Opinions on the Insurance Industry Supporting Poverty Alleviation in Deep Poverty Areas",aiming to guide local insurance institutions to innovate and promote insurance poverty alleviation.In order to support the country’s precise poverty alleviation construction,PICC and other insurance institutions have fully utilized the advantages of funds,technology and outlets to provide comprehensive insurance coverage for leading agribusiness,poverty and poverty alleviation,to meet their agricultural production,family property and financing.Supporting the diversified risk needs of other aspects,exempting the poverty-stricken areas from the worries of industrialization and poverty alleviation,and giving more preferential rates in terms of rates.This article takes J County,the target of the PICC ’s targeted poverty alleviation,as a case study to explore and analyze the effects,problems and countermeasures of the PI County’s targeted poverty alleviation in the J County,with a view to providing experience and inspiration for PICC and other insurance companies.This paper first analyzes the relevant research literature and guiding theory,and analyzes the cause of poverty and insurance needs of J County,a case study object.Secondly,this article summarizes the main poverty alleviation measures of China People’s Insurance’s targeted poverty alleviation in J County.The China People’s Insurance mainly focuses on poverty alleviation from four aspects: agricultural poverty reduction,health poverty reduction,financial poverty reduction,and people’s livelihood poverty reduction.Promote poverty alleviation and help J County win the battle against poverty.Subsequently,this article evaluates the poverty alleviation effect of China People’s Insurance’s targeted poverty alleviation in County J.It also finds that China People’s Insurance’s targeted poverty alleviation in County J mainly has the following shortcomings: insufficient support for agricultural insurance support;and low insurance service capabilities;there are obstacles to accurate poverty alleviation identification and management;poor households do not know enough about precision poverty alleviation of insurance.Finally,this article puts forward the optimization suggestions of China People’s Insurance’s targeted poverty alleviation J county: increase the scope and amount of agricultural insurance coverage;strengthen the insurance service capabilities in various aspects;strengthen government collaboration to implement accurate identification and management;strengthen the promotion and training of insurance targeted poverty alleviation. |