Research On Marketing Strategy Of T16 Mall In Causeway Bay,Nanchang.under The New Retail Background

Nowadays,"shopping mall" has become a major theme of weekend and leisure life for urbanites.The continuous emergence of new commercial shopping centers in cities not only stimulates people's consumption,but also provides a rich variety of possibilities for urban life.Shopping center has gradually developed into a global scale the most mainstream of one of the traditional retail model,unlike department stores,business super shopping center not only can buy all kinds of retail products,consumption of catering,experience and other forms,customers shopping at the same time also can enjoy one-stop shopping services such as leisure,entertainment experience.Most shopping centers are located with convenient transportation in mind,such as near subway stations and bus stations,and shopping centers are becoming more and more humanized in space design and supporting facilities.But shopping center in the prosperity and development at the same time,also faces many problems,the amount of shopping center opened across the country,a number of shopping center line,second-tier cities started to saturation,three,four cities due to the limitation by population and economic development,to some extent,face problems such as "hard investment,operation",commercial shopping center marketing homogeneity phenomenon is serious,and so on,combined with the wide application of electric business platform fundamentally changed people's way of shopping,the traditional retail industry under the influence of this trend is facing great difficulties.The era of pure e-commerce will soon end," Jack Ma said in a speech at the 2016 yunqi conference."in the next decade or two,there will be no e-commerce,only new retail." "New retail" is around the retail revolution of consumption experience,it would be a perfect fusion of online and offline and logistics the advent of the era of new retail,walk in the way of new retail traditional retail enterprises,in addition to reposition themselves,also must want to rely on the power of technology driven,expand online channels,through online,provide consumers with all the channels,online consistent distinctive shopping experience.Therefore,this article will be under the background of the "new retail" nanchang T16,causeway bay,how to make the Mall marketing strategy as the research motivation,with "new retail" theory as the breakthrough point,guided by the modern marketing theory,using the method of literature analysis and data collection,the field survey method of nanchang,causeway bay,T16 Mall marketing strategy,through to the nanchang causeway bay T16 Mall marketing strategy of the macro environment,micro environment,competition structure and nanchang causeway bay T16 Mall marketing present situation and existing problems are analyzed,T16,causeway bay,and put forward the result of the analysis of nanchang Mall market segmentation,target market selection,market positioning,product strategy,price strategy,channel strategy,promotion strategy such as marketing strategy adjustment suggestion,perfect under the background of new retail nanchang T16,causeway bay,Mall marketing strategy pattern on safeguard measures,through the idea of optimization strategy,strive for nanchang T16,causeway bay,offer reference for the Mall marketing strategies.