Research On Marketing Strategy Of X-medicine Retail Company

This paper puts forward the sales strategy based on the current situation and existing problems of X drug Retail Company.Based on the market survey,this paper hopes X drug Retail Company can effectively seize the opportunity to meet the challenge under the change of external sales environment and increasingly fierce competition.And with the help of these marketing strategies,this paper devotes to expanding the market size of X Pharmaceutical Retail Company;improve its position in the pharmaceutical retail market in the township and the competitiveness of the pharmaceutical retail industry in the county.At the same time,it is hoped that with the advent of the big data era in the pharmaceutical retail industry,the company will seize this opportunity to expand the distribution channels and range of sales and improve the service level,with policy support and the help of the Internet.First of all,through the analysis of macro environment and industry environment of x drug retailing company,it is clear that the environment in which x drug retailing company is located,as well as the opportunities and adjustments that the market development faces.Then through careful analysis of the internal environment of x drug retailing company,and through the analysis of related contents of competitors in x drug retailing company,we can make clear the competitive environment in which x drug retailing company is located.Then through on-the-spot investigation of x drug etailing company and visiting investigation of leaders,employees and customers,we have grasped the details of x drug retailing company and its sales characteristics,and then through the method of case analysis,we find the problems existing in the process of drug wholesaling and retailing of x drug retailing company.Therefore,this article first briefly describes the situation of x drug retailing company and summarizes its sales characteristics.Then it elaborates the sales problems of x drug retailing company from four aspects: the company size,market positioning,management methods and business means,and analyzes the rising operating costs,the loss of customers and the reduction of sales gross profit margin caused by these problems,which not only leads to the reduction of operating profit space of x drug retailing company,but also may fetter the further development of x drug retailing company.After that,using STP theory model and 4p theory model,the sales strategy of x drug retailing company is analyzed in detail.First of all,on the basis of defining the sales targets of x drug retailing companies in the future,using the market segmentation theory to segment the existing and potential consumer groups of x drug retailing companies,then selecting differentiated marketing strategies through the choice of target markets,and then positioning the x drug retailing companies in the market,and defining the positioning in the eyes of customers.Then,the company plans the sales strategy in four aspects: product,price,sale and promotion after making the sales target clearly.At the same time,it can guarantee the sales strategy from four aspects: organization,culture,capital and technology in order to guarantee the smooth implementation of sales strategy,and to expand sales business,increase sales amount and expand market share.Finally,after summarized the whole paper and made the focus of the company in the next five years clearly,this article pointed out the shortcomings of the research.Hence,I hope other sellers can overcome their weaknesses by acquiring the points of this paper.The innovation point of this article is strong effectiveness.After paying close attention to the new development of the national medical and health reform,this paper actively looking for the growth point that suitable for the sales strategy of the company,as far as possible to grasp the policy direction in the process of the profound interpretation of the current policy,while at the same time making corresponding adjustment to the sales strategy of the X pharmaceutical retail company,so that it can grasp the opportunity while avoiding the risks hidden under the policy.At the same time,we should try our best to make the idea of this article get out of the academic mode and solve practical problems to avoid generalizations.